Beijing Olympic Winter Games will boost the income of ice-snow sports-related industries
2021-09-09 08:05:43
Beijing Winter Olympics will boost the income of snow-related sports industry. Date of increase: 2015-08-07 15:09
At the end of last month, Beijing United Zhangjiakou won the right to host the 24th Winter Olympics in 2022. It is worth mentioning that the Winter Olympics is not only a feast of sports, but also a revelry of capital. It is estimated that the income of other related industries driven by the ice and snow movements involved in the Winter Olympics will reach more than 300 billion yuan, and the White Economy will use the Winter Olympics to catch the air.
Drive 300 million people to participate in snow sports
Historically, the hosting of the Olympic Games was a loss-making business. It was not until the Los Angeles Summer Olympic Games in 1984 that it began to make a substantial profit. Since then, the Olympic Games have become a real cake.
The hosting of the Olympic Winter Games in Beijing will greatly promote the development of China’s ice sports. The Sochi 2014 Winter Olympics broadcasted 88,000 hours of television and more than 300 TV companies were broadcast live. Data shows that Sochi Winter Olympics will be watched by 2/3 of South Koreans, the United States is 3/4, Canada is up to 90%, and China's approximately 190 million people watch at least 15 minutes of broadcast.
Undoubtedly, the Winter Olympics will be held at home in 2022, and the number of viewers in China will greatly exceed the Sochi Winter Olympics.
In fact, with the development of the economy and the improvement of the level of ice and snow sports programs, the mass base of China's ice and snow projects has greatly increased in recent years. According to incomplete statistics, in 2014, the total number of ski resorts in China was 458, and the number of ski trips exceeded 10 million. From 2010 to 2015, China's ski population and ski trips maintained an average annual growth rate of over 10%; 29 of the 31 provinces in the country had ice-snow sports; 300 ski resorts that were relatively mature had a total annual income of over 100. Billion.
According to data from Canadian authorities, China’s ski population has grown from 10,000 in 1996 to more than 10 million, and hosting the Winter Olympics is expected to drive 300 million people to participate in ice sports. This is also the goal of Beijing Shendong. .
300 billion white economy
The input and output of the Olympic Winter Games are the focus of the outside world. The relevant person of the Beijing Olympic Winter Olympics Committee has repeatedly stated that the hosting of the 2022 Winter Olympics will achieve a balance between revenue and expenditure.
According to the Olympics budget announced by Zhou Xing, the Deputy Minister of Finance and Market Development of the Winter Olympics Committee, the budget for the 2022 Olympic Winter Games is 1.56 billion U.S. dollars, including stadium operations, human resources expenditure, medical treatment, communications, and transportation; There are 338 million U.S. dollars allocated by the International Olympic Committee, 157 million U.S. dollars from the TOP sponsors, domestic sponsors are expected to receive 660 million U.S. dollars, and ticket revenues of about 108 million yuan, 80 million yuan in authorized product revenues, and 96 million yuan. Government subsidies, government subsidies account for some 6%.
Of course, the benefits from the ice and snow industry are by no means limited to the aforementioned projects. Ice and snow industry chain is very long, from equipment, venues, events, training, to related upstream and downstream industries, such as tourism, real estate, entertainment, etc., play a lot, involves a wide range of development space is huge. According to incomplete statistics, the current annual output value of the Chinese ski market is about 12 billion yuan, including ski resorts, residential transportation, and ski equipment. Compared with the international ice and snow market, the Chinese market does have huge room for growth.
Taking the example of the Hockey League in North America as an example, around the world's most competitive and commercialized ice hockey league, the HL team has huge commercial development in a series of industry chains such as tickets, advertisements, and television broadcasts. 2013~2014 The season's revenue is 3.7 billion U.S. dollars and operating profit is 453 million U.S. dollars.
In the 2013~2014 snow season, the number of ski trips in China is around 13 million, and the participation rate is only 0.4%, while the skiing population in some countries in Europe and America accounts for more than 30% of the total population.
Driven by the Winter Olympics dividend, the domestic ice and snow industry will generate an annual revenue of 32.5 billion yuan in the future, driven by the goal of bringing about 300 million people to participate in the ice-snow sport, 5% of the ski population, and 500 yuan per capita per capita consumption of sports activities. Around Yuan, with a relatively normal scale of 1:10 to stimulate the development of related industries, the income of other related industries driven by the ice and snow sports will reach more than 300 billion yuan.
Ice industry investment hot
This year, the ice and snow industry is widely favored by the capital of large companies.
Hualu Baina, a film and television production company with state-owned assets, announced in early July that it will cooperate with Hebei Province in the field of ice and snow brand competitions and will invest RMB 1 billion to create a number of extreme ice events in Zhangjiakou City, Hebei Province.
Wanda Group is also targeting the field of winter sports marketing. In February of this year, Wanda Group bought a 70% stake in Infront Sports Media Group for 1.05 billion euros, which has already been completed. Wang Jianlin said publicly that Zhongying Fang has abundant marketing resources in the ice and snow projects. Of the 7 international sports associations to which the Winter Olympic Games project belongs, Infront has represented 6 of them for commercial operations.
The Pathfinder, which specializes in outdoor products, has also announced that it will fully expand ice and snow products this year. The related product planning for ice and snow projects is one of the company’s important product lines in the future. Dobaud’s shares, which have been suspended from the end of March, are mainly trading in phosphate rock and are planned to acquire Suzhou Double-edged Swords. Sports Culture Communication Co., Ltd. 100% equity.
At the end of last month, Beijing United Zhangjiakou won the right to host the 24th Winter Olympics in 2022. It is worth mentioning that the Winter Olympics is not only a feast of sports, but also a revelry of capital. It is estimated that the income of other related industries driven by the ice and snow movements involved in the Winter Olympics will reach more than 300 billion yuan, and the White Economy will use the Winter Olympics to catch the air.
Drive 300 million people to participate in snow sports
Historically, the hosting of the Olympic Games was a loss-making business. It was not until the Los Angeles Summer Olympic Games in 1984 that it began to make a substantial profit. Since then, the Olympic Games have become a real cake.
The hosting of the Olympic Winter Games in Beijing will greatly promote the development of China’s ice sports. The Sochi 2014 Winter Olympics broadcasted 88,000 hours of television and more than 300 TV companies were broadcast live. Data shows that Sochi Winter Olympics will be watched by 2/3 of South Koreans, the United States is 3/4, Canada is up to 90%, and China's approximately 190 million people watch at least 15 minutes of broadcast.
Undoubtedly, the Winter Olympics will be held at home in 2022, and the number of viewers in China will greatly exceed the Sochi Winter Olympics.
In fact, with the development of the economy and the improvement of the level of ice and snow sports programs, the mass base of China's ice and snow projects has greatly increased in recent years. According to incomplete statistics, in 2014, the total number of ski resorts in China was 458, and the number of ski trips exceeded 10 million. From 2010 to 2015, China's ski population and ski trips maintained an average annual growth rate of over 10%; 29 of the 31 provinces in the country had ice-snow sports; 300 ski resorts that were relatively mature had a total annual income of over 100. Billion.
According to data from Canadian authorities, China’s ski population has grown from 10,000 in 1996 to more than 10 million, and hosting the Winter Olympics is expected to drive 300 million people to participate in ice sports. This is also the goal of Beijing Shendong. .
300 billion white economy
The input and output of the Olympic Winter Games are the focus of the outside world. The relevant person of the Beijing Olympic Winter Olympics Committee has repeatedly stated that the hosting of the 2022 Winter Olympics will achieve a balance between revenue and expenditure.
According to the Olympics budget announced by Zhou Xing, the Deputy Minister of Finance and Market Development of the Winter Olympics Committee, the budget for the 2022 Olympic Winter Games is 1.56 billion U.S. dollars, including stadium operations, human resources expenditure, medical treatment, communications, and transportation; There are 338 million U.S. dollars allocated by the International Olympic Committee, 157 million U.S. dollars from the TOP sponsors, domestic sponsors are expected to receive 660 million U.S. dollars, and ticket revenues of about 108 million yuan, 80 million yuan in authorized product revenues, and 96 million yuan. Government subsidies, government subsidies account for some 6%.
Of course, the benefits from the ice and snow industry are by no means limited to the aforementioned projects. Ice and snow industry chain is very long, from equipment, venues, events, training, to related upstream and downstream industries, such as tourism, real estate, entertainment, etc., play a lot, involves a wide range of development space is huge. According to incomplete statistics, the current annual output value of the Chinese ski market is about 12 billion yuan, including ski resorts, residential transportation, and ski equipment. Compared with the international ice and snow market, the Chinese market does have huge room for growth.
Taking the example of the Hockey League in North America as an example, around the world's most competitive and commercialized ice hockey league, the HL team has huge commercial development in a series of industry chains such as tickets, advertisements, and television broadcasts. 2013~2014 The season's revenue is 3.7 billion U.S. dollars and operating profit is 453 million U.S. dollars.
In the 2013~2014 snow season, the number of ski trips in China is around 13 million, and the participation rate is only 0.4%, while the skiing population in some countries in Europe and America accounts for more than 30% of the total population.
Driven by the Winter Olympics dividend, the domestic ice and snow industry will generate an annual revenue of 32.5 billion yuan in the future, driven by the goal of bringing about 300 million people to participate in the ice-snow sport, 5% of the ski population, and 500 yuan per capita per capita consumption of sports activities. Around Yuan, with a relatively normal scale of 1:10 to stimulate the development of related industries, the income of other related industries driven by the ice and snow sports will reach more than 300 billion yuan.
Ice industry investment hot
This year, the ice and snow industry is widely favored by the capital of large companies.
Hualu Baina, a film and television production company with state-owned assets, announced in early July that it will cooperate with Hebei Province in the field of ice and snow brand competitions and will invest RMB 1 billion to create a number of extreme ice events in Zhangjiakou City, Hebei Province.
Wanda Group is also targeting the field of winter sports marketing. In February of this year, Wanda Group bought a 70% stake in Infront Sports Media Group for 1.05 billion euros, which has already been completed. Wang Jianlin said publicly that Zhongying Fang has abundant marketing resources in the ice and snow projects. Of the 7 international sports associations to which the Winter Olympic Games project belongs, Infront has represented 6 of them for commercial operations.
The Pathfinder, which specializes in outdoor products, has also announced that it will fully expand ice and snow products this year. The related product planning for ice and snow projects is one of the company’s important product lines in the future. Dobaud’s shares, which have been suspended from the end of March, are mainly trading in phosphate rock and are planned to acquire Suzhou Double-edged Swords. Sports Culture Communication Co., Ltd. 100% equity.
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