Customized consumer pick up wardrobe custom wave

The term “customization” has always been pursued by consumers and is also a highlight of corporate appeal to consumers. Customization gives a distinguished impression, giving consumers a sense of VIP. In the downturned home market last year, there were not many brands that could maintain sales or even improve, many of which were custom furniture brands. According to the characteristics of local conditions, it meets the needs of various types of houses, and almost every home decoration can not be separated from custom furniture.

Customized wardrobe for the rational use of space

The biggest advantage of custom furniture is that it can set the most reasonable function block according to the size of the space. Of course, in order to improve the practical function of the cabinet, hardware, storage and other accessories are also essential in daily use. For example, in the closet, in addition to separating the space for hanging and horizontally separating clothes with a plate, it can also be equipped with different accessories such as a trousers rack, a movable dressing mirror, and a small clothes storage box, which can effectively distinguish and store for daily use. Cabinet corner baskets, wall cabinet baskets, prop racks, trash cans and other accessories make the cabinets more convenient to use. Therefore, when custom-made wardrobe enterprises are "tailor-made" wardrobes for consumers, they should not only consider the cost of the cabinet itself, but also consider how many accessories are delivered, or at the same time purchase the accessories.

Customized wardrobe industry promotes standardized production

After more than 10 years of development and progress, China's wardrobe industry has shown diversified and personalized characteristics, and has integrated European and American trends into Chinese culture. Like the development of the European and American wardrobe industry, the industry of China's overall wardrobe (the overall wardrobe decoration renderings) has also entered the era of customization, low carbonization and integration.

However, in the case of such problems, some brand companies are still able to stand up. The overall wardrobe performance of some manufacturers can still maintain a growth of nearly 100%, which also shows that this is affirmed by consumers. These manufacturers have found a good solution to the breakthrough - standardized production.

What is standardized production? Standardized production refers to the implementation of standards in the production process and the implementation of supervision over the implementation, the producers organize production according to the standards, and the relevant state departments monitor and supervise the production process according to the standards. The implementation of standardized production in China's custom wardrobe industry is also an inevitable trend.

Customized wardrobe standardization production line implementation standards

Customized wardrobe companies must have a standard for the implementation of standardized production in order to achieve good development.

Products need to be personalized and production should be standardized. Customized furniture in developed countries is basically standardized production. When customers purchase, they can freely choose each module and accessories and install them according to their own needs. Like the world-renowned Swedish brand IKEA, it is also custom-made furniture.

Release manpower pressure and reduce terminal staffing. According to the furniture structure drawing and the production standard of the whole wardrobe, more than 90% of the wardrobes can be produced according to standardization. When standardizing production, such as a wardrobe, it can be divided into No. 1, No. 2, No. 3 cabinets, and consumers can freely combine them into their favorite styles according to their needs. Combined with the standardized sales software, the ordinary shopping guide can display the wardrobe renderings required by the customer, and can be sold without the presence of the designer.

Standardized production helps improve product quality and production speed. In addition, according to the standardized production of products, it is easier to carry out quality control, such as the unified standard punching method, and change the situation that has been different from person to person, and the error rate is reduced. For consumers, the standardized production of the manufacturer reduces the cost, and the price will be cheaper than the previous non-standard production; at the same time, the advantages of space saving and personalized fashion of the customized wardrobe are also more exerted. It is imperative for the whole wardrobe enterprise to carry out standardized production.

Source: China Wardrobe

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