Technology? Hope: package printing can also be combined printing

Many commercial printers are struggling to keep up with the evolving market and are constantly searching for ways to transform their businesses. While there are numerous options, most printing companies first consider shifting toward packaging and printing. The reasoning is simple: the equipment used in packaging and printing is similar to what they already have in their workshops, and it feels like a more familiar path than moving into entirely new areas. Another key factor driving this shift is the decline of traditional print sectors like books, magazines, and advertisements, which are being heavily impacted by digital media and mobile technologies. These changes have left many in the industry feeling uncertain about the future. In contrast, packaging seems less affected by technological disruption, making it an attractive option for transformation. However, even within packaging and printing, challenges are emerging. One major issue is oversupply—there are too many printing machines on the market, leading to fierce competition and pressure on profit margins. As a result, many commercial printers are turning to packaging as a way to stay relevant. This trend could lead to a wave of new packaging and printing factories, but not all will survive. The editor predicts that in the near future, several new packaging printing facilities will emerge, many of them operated by former commercial printers who have made the transition. This shift may create a more competitive landscape, where only the most efficient and adaptable will thrive. Looking back at the history of the printing industry, one successful model that stands out is the combined printing approach. Today, some well-established combined printing companies account for a significant portion of the local commercial printing market. This model has proven effective, showing that collaboration and standardization can lead to greater efficiency and profitability. If combined printing was a success in the past, could it also work for packaging? The original success of the combined model was based on factors like shared resources, standardized sizes, and fixed specifications. For example, the Inker Alliance thrived by offering a limited number of card sizes and paper types, which allowed for efficient layout and cost control. This model helped build scale over time, eventually enabling networked services and creating a sense of community among members. So, how can packaging printing adopt a similar approach? If a packaging factory already produces various box types, why not limit the range of available sizes and designs? By setting clear specifications, they can optimize costs and improve production efficiency. For instance, if a customer needs 150 boxes, the price might be the same as printing 500. Offering a low-cost, small-batch option could attract more clients. It’s important to communicate this clearly to other printers and customers. Letting people know, “We can print small quantities of packaging boxes at a reasonable price” can be the starting point for a new business model. Start by defining a set of standard box templates. Even a beautifully printed sample book can help showcase these options. When collaborating with others, encourage customers to use these pre-defined templates during the design process. This not only simplifies the workflow but also ensures cost-effectiveness and quality. In this way, packaging printing can also embrace the combined printing model, paving the way for a more sustainable and profitable future.

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