Technology? Hope: package printing can also be combined printing

Many commercial printers are finding the industry increasingly challenging and are constantly searching for ways to adapt. The first transformation strategy that most printing companies consider is shifting toward packaging and printing. The reasoning behind this choice is straightforward: the equipment used in packaging and printing is often similar to what’s already in their workshop, making the transition more manageable. Additionally, traditional sectors like books, magazines, and advertisements are being heavily impacted by digital trends such as e-books and mobile communication, which has left many printers feeling uncertain. In contrast, packaging seems more stable—there hasn’t been much talk about disruptive technologies in this area. However, even in packaging and printing, new challenges are emerging. One major issue in the commercial printing sector is overcapacity. With too many printing machines on the market, many commercial print shops are struggling to stay afloat. As a result, moving into packaging and printing is seen as an easy way to transform. This trend means that the first to feel the pressure will likely be those who shift from commercial printing to packaging. According to industry observers, we may soon see a wave of new packaging and printing factories entering the market. These won't necessarily be newcomers, but rather existing print shops that have made the switch. Competition is expected to grow, and business could become even tougher for those who aren’t prepared. One successful model that has helped commercial printers thrive is the combined printing approach. Historically, this model has proven effective. In many regions, a few well-established combined printing facilities now account for a significant share of local commercial printing output, showing the strength of this strategy. If combined printing was a successful transformation model in the past, can it also work for packaging? The success of the combined printing model relied on certain factors, such as shared layouts (like the Inker Alliance, where multiple users share a single version), standardized sizes (e.g., fixed business card dimensions), and limited paper types. These elements helped reduce costs and make the process more efficient. Back then, layout was done manually, but these constraints allowed for competitive pricing. Over time, the model scaled up, enabling the creation of networked services, and eventually, many saw themselves as part of a network printing system. So, how can combined printing be applied to packaging? If a packaging and printing factory already produces a wide range of box styles, why not narrow down the options? By limiting the number of specifications, you can optimize costs and streamline production. For example, if a customer only needs 150 boxes, the cost might be similar to printing 500. Offering a low price for small runs can attract more clients. It's important to spread the word: “We can print small quantities of packaging boxes at a reasonable price.” That’s how the packaging printing industry can start to adopt the combined model. Begin by defining a set of standard box templates. Even a beautifully printed sample book can help. Clearly list the specifications of each template so that collaborators know exactly what they’re working with. When customers use these predefined designs, the printing shop can produce small batches at a high quality and low cost, solving the problem of excess inventory. Packaging printing can definitely benefit from a combined approach, just like commercial printing did before. It’s all about standardization, efficiency, and creating value through smart planning.

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