On the Professional Development of Our Optical Shops
After decades of rapid development in the optical industry in China, today's optical shops are all over the country. From the initial professional operation of optical shops to relying on store decoration, updating equipment, CIS packaging, and market advertising, a series of Commercial activities, such as the development of membership, promotions, customer management, etc., enhance image status, and optical shops are embarking on a commercialized route. The upgrading of hardware and advancement of technology have led to the gradual manufacture of many lenses and the automation of grinding. Therefore, in the eyes of many consumers, eyewear products are considered to be profiteering, because they think that the purchased glasses are lenses + frames. Without understanding the technical components of the optical shop, the professionalism of the optical shop was no doubt promoted as a new topic. The sale of eyeglasses is different from normal standardized goods, and it is strictly between medical and business. A complete eyeglass fitting process includes a series of processes such as medical consultation, optometry, functional experience, frame selection, processing, fitting, and adaptation. The technical expertise is very strong. Its core values ​​are technology products, professional technology and personality services. Because many optical shops have weak capabilities in professional technology and personalized services, or do not show up to customers, customers only come up with products and product prices, and natural consumers treat special products like glasses as ordinary retail items. Or standardize the goods to treat, causing customers' mistrust.
Therefore, if optical shops today want to expand their markets, they should be more professional. The glasses industry should develop professionally and at least include the following major aspects:
1, the optometry technology standardization. Including the professional knowledge of optometry, familiar with the use of various optometry equipment, standardizing the entire vision process to understand the psychology of marketing and how to reflect their own technical value.
2, the standardization of processing technology. Including the correctness of product use, the standardization of processing and inspection, the application of non-standard technologies, etc.
3, professional sales and sales. For marketing, it is important to be familiar with the cognitive process of consumers, to understand the consumer's eye problems and the professional and adverse consequences of various issues, and to grasp the communication points of different types of customers.
4, personalized service technology. Market segmentation is conducted for different target markets, and the purchase habits of the target customers are clearly understood, so that marketing and various services can be effectively conducted for this customer group. For example, aiming at the student customer to perform other vision services other than the general fitting, to achieve the best effect of the comprehensive effect.
5. The modernization of information technology. In today's information age, if you leave the information, you will certainly not be able to survive. In today's rapid development of the optical industry, you will face more competition. Only timely access to the latest technology and the latest consulting will not be eliminated by the times. As the Sunshine Bus of the optical shop training organization, naturally, it is also necessary to pay attention to the development of relevant information at any time, and help entrepreneurs to create optical shops that are the most professional and commercial competitive.
For more information, please visit China Spectacle Rack Trading Network/, Tel. QQ
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