Chinese furniture companies are under tremendous pressure to upgrade and find a way out

At present, Chinese furniture companies can be said to face internal and external problems.

On the one hand, the state's regulation and control policies on the housing market have led to a sharp drop in the volume of housing transactions. However, housing leaks have been in full swing. Recently, some urban real estate developers have been rushing to save their houses in order to alleviate the pressure on funds, resulting in a sharp drop in housing prices. As a result, some owners who have bought houses are strongly dissatisfied, which has triggered a strong "checkout tide." ".

On the other hand, according to the electromechanical online editor, the second phase of the 110th Canton Fair ended yesterday. Affected by multiple unfavorable factors such as weak external demand, technical barriers, rising costs, difficulties in employment, and exchange rate fluctuations, domestic furniture companies have also received a large decline in foreign orders. It is reported that this year, furniture companies’ export orders fell by two. The above-mentioned high-end furniture, which is welcomed by foreign buyers, has also suffered an unprecedented cold reception this year.

Affected by the continued gloom of the global economy, on the one hand, the demand in the European and American markets has plummeted. On the other hand, Chinese furniture companies have encountered trade protection barriers. It is reported that since July this year, the United States Standard Compound Wood Products Formaldehyde Act The standard for formaldehyde in imported wood products has been greatly improved, and the rigorous degree has reached a new high. The EU Country of Origin Labeling Law will also take effect in 2013. The promotion of environmental protection standards in Europe and the United States has undoubtedly increased the production and testing costs of domestic furniture companies and formed hidden technical barriers.

As far as the current situation is concerned, Chinese furniture enterprises need to take measures to achieve transformation in order to adapt to new market changes and ensure the survival and development of enterprises. The electromechanical online small series summarizes the opinions and suggestions of some industry people.

First of all, furniture companies must actively carry out innovation in production technology, while improving the environmental protection level of furniture products, while minimizing the cost of technology. At the same time, we must improve the extensive production methods and reduce labor costs.

Secondly, if enterprises want to do a good job of transformation and upgrading, they need to change their own concepts. China's furniture industry should not always grab the market with price. Enterprises need to constantly innovate, develop their own characteristics, and build valuable brands to help enterprises grow. .

In addition, furniture companies also need to review the situation and actively adjust the production structure. For the domestic market, according to the small series of mechanical and electrical online observation, although the current volume of commercial housing has dropped significantly, the use of affordable housing will expand the demand for medium and low-end furniture. . Furniture companies should adjust the production structure in time according to the actual changes in policies and market demand, and compete for the market first.

For foreign markets, furniture export enterprises may also consider developing markets in other countries when conditions permit. It is understood that even if they are currently constrained by various negative factors, Chinese furniture exports still occupy nearly 3 in the world furniture trade. Into share.

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