Matching consumer psychology beverage packaging to sell the momentum is not reduced
This year's beverage market seems to be more colorful, a variety of beverage packaging has attracted the attention of many consumers, but also more in line with the consumer's personalized consumer demand. According to industry insiders, young consumers are the main consumer groups of beverages. This group pursues individuality and characteristics. The “disguise†of beverages attracts the attention of these consumers, and it also shows the improvement of the innovation ability of enterprises.
Yesterday, in the beverage area of ​​a large supermarket in the provincial capital, the beverage packaging on the shelves was novel in style and individuality. The color was brighter than before, and the shape was more fashionable and fashionable. Some of the shapes resembled vases, and some of them could be used as a small package. Used for water bottles. Selling cute routes, comic routes, romantic routes, and more, people can't help but pay for these ideas and personalities. The reporter noticed a new taste drink launched by a well-known brand. The bottle was changed to the previous shape, but it resembled a vase shape. The bottle was painted with a pattern of individuality. It looked colorful and completely like an ornament. Many people stopped to watch and buy. "After drinking the drink, it can be used as a vase. This is waste utilization. I am going to buy a bottle." Ms. Zhang said.
In a small supermarket near the intersection of Sports Street and Zhongshan Road, a new “natural mineral water†bottle launched by a well-known brand has drawn a set of four seasons of Changbai Mountain in spring, summer, autumn and winter. The whole picture is in one go and looks very beautiful. . The staff in the supermarket said that the packaging design of this personality is more popular, especially welcomed by young consumers.
"I originally liked the kind of cute, relatively tender, and cute stuff. The packaging of this drink is so cute, I will buy it every time I see it." Ms. Zhang told reporters that young consumers Pursuing individuality and fashion, they are more interested in new things. Most of these transvestites are brighter in color and unique in shape. Even if they are not thirsty, they will want to buy it. It seems that these drinks are not for drinking, but for appreciated. The reporter noticed that although some "evil" drinks are slightly more expensive, they do not affect its sales. Many consumers buy them in a cute way.
Teacher Li Jing from the School of Engineering of Hebei University of Economics and Business told reporters that the changing shape and color seem to be more easily matched with the younger consumer psychology. For the time being, the beverage market is still dominated by younger consumers, while young consumers have a high demand for personalization and are more willing to pay for personality and creativity. Many beverage manufacturers are now launching new products to cater to consumers' tastes, either by adding new concepts or by designing new packaging. However, Li Jing said that although the emergence of beverage “disguise†and “new packaging†can quickly lead to the identity of young consumers, whether it can be transformed into productivity remains to be discussed, and the level and depth of innovation need to be improved.
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