Pursuit of quality is the mainstream of the times, and brands are intangible wealth.

【Abstract】With the general improvement of people's living standards, the development of the furniture industry has also risen to the next level. The competition among major furniture companies is no longer a simple price competition, the battle for promotion. With the improvement of the external environment of furniture enterprises and the continuous improvement of the overall quality of the company itself, the furniture industry will usher in a higher level of development focusing on product quality, functional taste and corporate brand. Xin Hongyi furniture http://xhy.cnjiaju.com/ share.

On the one hand, the practice of “everything must be promoted” by major furniture dealers over the years has already made consumers feel numb. The so-called big sale and big sale have been unable to stimulate consumers' nerves. On the contrary, consumers tend to be discouraged by this. For some furniture, they face a deep pool of water. Moreover, with the intensification of competition in the industry, the cost is also increasing, and the practice of small profits but quick turnover is simply not feasible. Generally, the wife and the soldiers are lost.
On the other hand, with the generation of consumers after the 80s and 90s, they are still paying attention to the environmental quality of products while pursuing quality and pursuing individuality. Especially in the children's furniture, these young parents attach great importance to the home environment and have high requirements for the environmental quality of children's furniture. And these are the issues that consumers in the past are not very concerned about. In addition, like these young consumers, the houses are generally small-sized, but these can not stop their pursuit of taste furniture, multi-functional, small, deformable small-sized furniture will follow.
Different from the popular style of furniture that has been more prominent in design in previous years, the functional style of furniture itself has become the mainstream of the furniture market this year. The furniture industry insiders said that this year's functional furniture occupies the mainstream display area of ​​furniture products. These furnitures are humanized and intelligent. They not only pay attention to health and environmental protection, but also emphasize the possibility of space expansion. They can be freely adjusted and used. The "Backgammon Chair" is ideal for getting taller and bigger as your child grows older.
In the past few years, due to the impact of the economic environment, the furniture market is fiercely competitive, product homogeneity is becoming more and more obvious, and some unscrupulous merchants shoddy, seriously affecting the market's consumption order. The imperfect competition mechanism makes it necessary for enterprises to focus more on product innovation, marketing methods and product soft services. With the support of a group of leading enterprises and the support of related supporting, the furniture industry is gradually moving towards the quality era, forming a unique competitiveness and influence.
Brand is an intangible wealth of an enterprise's survival. The existence of a brand actually plays a role in advertising and quality assurance, and the brand is the core of marketing. How to open the market for high-quality products has become the most concerned issue for many furniture companies and businesses. More and more furniture companies are beginning to realize the importance of brand building. Many furniture companies have greatly enhanced the brand and industry's popularity by increasing investment in brand building. The company has not only achieved development, but also led everyone to the brand era.

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