Chinese fitness equipment companies should go out

Chinese fitness equipment companies should go out date: 2014-04-15 10:32
Mr. Lin Xiaochong, Chairman of the China Association of Culture, Education and Sporting Goods, said: With the adjustment of the world economic structure, profound changes have taken place in the global fitness and health care equipment and sports and leisure products industries, and Asia, especially China’s vast market space, has been increasingly manufactured in Europe and the United States. Business concerns. After in-depth market analysis, we feel that holding such an exhibition in Shanghai, an important center of Asian economy, adapts to the needs of the market and is also the wish of the company. Therefore, this exhibition must be able to provide fitness and health equipment and sports for China. Leisure products companies build a Golden Bridge that strengthens the Chinese market and leads to the international market. It also provides a fast lane for European, American and other international fitness equipment and sports and leisure products industry brands to enter China's vast market!
When it comes to the international economic environment has not been greatly improved, China's fitness equipment production and supporting industries are facing difficulties, while the domestic leading enterprises still insist on looking to invest in the international market. Lin said: There are two reasons for this. First, fitness equipment manufactured by Chinese companies is inexpensive and adaptable to the needs of many consumers. Second, the developed fitness industry in some developed countries in Europe, America and Asia is more mature and has a stable consumer group, which has led to the formation of large export orders for Chinese companies. In South Korea, for example, less than 100,000 square kilometers of land, a population of 5 million, there are more than 7,000 fitness clubs, while the developed markets in Europe and America are even larger, and the demand is more varied and diverse. Therefore, China's fitness equipment companies must adhere to the development strategy of going out, they should seize the opportunity to use professional, international exhibition platform, display and promote their own superior products, and achieve effective docking with international companies, further development And expand exchanges and cooperation channels.
In response to the new characteristics of the current supply and demand structure in the market, the Director of Forest Management stated that the exhibition must be market-oriented, relying on the respective resource advantages of the host association, and stepping up the promotion of the exhibition promotion and the implementation of the special buyer program, not only inviting domestic Major professional association chambers of commerce, industry dealers/agents/retailers, professional fitness equipment and sports goods, large-scale stores/supermarkets, fitness clubs and clubs/fitness management chains/outdoor sports clubs, high-end and chain hotels, sports colleges, and Professional buyers such as rehabilitation professional schools/research institutes and medical massage and health care equipment distribution industry are on the scene. It is even more worth looking forward to that the exhibition also invites industry associations, professional agencies and product buyers from many countries including Europe, America, Asia and the Middle East to visit. Participating in business matching activities with exhibitors at this exhibition and other related activities is bound to continue to promote the development of more Chinese fitness equipment production and distribution companies to go abroad and to play a positive role in the world. In order to promote the formation of extensive and three-dimensional communication and business activities in the fields of production, supply, and sales, the organizing committee of the exhibition will also hold a variety of more effective activities during the exhibition. Many new product introduction and investment promotion will be held during the exhibition. Briefing session, business meeting, fitness industry summit in China, and Kangtai. In 2014, the Chinese massage health care apparatus conference and the Chinese massage apparatus industry leaders summit and fitness show show will also be launched. Through the development of related activities, we will integrate the advantages of online and downstream resources, form an active dialogue channel between exhibitors and buyers, promote in-depth exchanges and cooperation, accelerate the pace of communication and cooperation between both parties, and boost the combination of industry development and supply and demand. Development and supply and demand combined.

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