Innovation Promotes the Development of China's Sporting Goods Industry

Innovation promotes the development of China's sporting goods industry Date:2014-04-11 14:56
Li Hua, vice chairman and secretary-general of the China Sporting Goods Industry Federation, said on the 26th that currently there is a shortage of innovation awareness and innovation capacity in the domestic sportswear industry. Strengthening technology innovation and management innovation are the key to the future success of the company.
With the end of the 2008 Beijing Olympic Games, the domestic sporting goods industry has ended its rapid expansion period of nearly 10 years. The serious homogeneity of products and the close saturation of the domestic market have caused local sports brands to fall into a slump in performance and net profits, and the inventory of inventory has dropped. Dilemma. In the past two to three years, leading companies such as Li Ning and Anta took the lead in implementing the transition from wholesale to retail orientation, and focused on creating differentiated brands. Through a series of changes and adjustments, the Chinese sporting goods market in the cold winter has begun to show signs of recovery. The number of orders for sports brands in the second quarter of 2014 has achieved year-on-year growth.
During an interview with reporters here today, Li Hua pointed out that although the size of the sporting goods industry in China has continued to expand during the past 20 years, the company’s innovative awareness and innovative capacity are not sufficient. This is reflected not only in the lack of innovation in distribution channels and technology research and development, but also in In the absence of the determination and strength to achieve China's manufacturing upgrade to China's wisdom.
Li Hua believes that the domestic sporting goods industry is still in a difficult transition period. To win this war, the most crucial weapon is innovation. He said: From the perspective of the development history of the world's leading brands of sporting goods, innovation is a catalyst in the important moment of its breakthrough development. Today's Chinese sporting goods companies also need to find their own innovation start point.
The second session of the China Sporting Goods Industry Summit held during the Expo in May this year will focus on innovation. Li Hua said that the theme of the forum is innovation. The purpose is to strengthen the orientation of innovation, gather the forum to participate in all aspects of intellectual resources, and export more innovative and valuable innovation content for the domestic sporting goods industry.

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