Analysis of the future market development trend of domestic screen printing
2021-01-07 12:18:07
Since the 1980s, China has accelerated the research and development of materials, equipment and processes for screen printing, making screen printing an advantage in the competition with flexographic printing, offset printing and gravure printing. It increases at an annual rate of 7%. With the further deepening of China's reform and opening up policy, the development of industry and agriculture, the improvement of the living standards of nearly 1.3 billion people, and the increase in purchasing power, it is expected that China in the Zhou century will become the world's largest screen printing market. Will play a huge role.
Screen printing is called universal printing. It can print on various printing materials, such as screen printing on various plastics, textiles, metals, glass, ceramics and other materials for commerce, advertising, installation, art, construction, publishing, printing and dyeing Screen printing for industry, electronics and other industries. In short, any shaped object can be screen printed regardless of shape, size, thickness, softness, rigidity, curved surface or flat surface. Therefore, screen printing has been developed globally since the 1970s.
1. Screen printing is showing vitality in the packaging market
In recent years, screen printing has occupied a certain market in the packaging industry. Many offset printing companies make use of the advantages of thick screen printing ink layer, strong coverage, and wide range of printing materials. The addition of screen printing equipment on the basis of the original equipment, to take advantage of the two advantages of offset printing and screen printing, packaging printing, also promoted the development of the packaging industry.
According to the data, the Asian packaging market is developing rapidly, and among many Asian countries, China's packaging industry has grown the most rapidly, with an annual growth rate of 20% -30% since 1990. At this rate, China's total packaging production value in 2000 is expected to reach US $ 27-128 billion. There is no doubt that the continuous development and application of screen printing technology will better serve the packaging and packaging industry, while contributing to the more prosperous year of the packaging and packaging industry, it will also bring a broader screen printing industry Market.
Like printing high-end packaging boxes, bottles, pharyngeal bags, wine bags. In particular, the super-large outer packaging and the outer decoration of the product are also unveiled in front of customers as the goods are about to flow into the market. If we use the screen printing process to print a gorgeous picture on the shell of large electrical products, the products decorated with these large shells will be favored by customers no matter where they are placed in the mall. Play an irreplaceable promotional effect of packaging advertising. In this regard, screen printing contains great advantages and potential, but people have not yet discovered its development value. There is no doubt that this project has a bright future.
Using four-color screen printing, it is very easy to print color super large packaging and product shells. The development of large color screen printing is to decorate the super large color carton outer packaging and color image decoration of large electrical product shells. In view of the bright colors, the development of this project has a bright and splendid prospect.
2. Screen printing will have more markets in commercial advertising
The brand awareness of Chinese consumers has gradually increased. Some large companies, especially electrical appliances companies, and tobacco and alcohol companies attach great importance to the role of advertising in order to promote their own image. The time and quality of advertising determine the company's market share to some extent. Therefore, various electrical advertisements, packaging advertisements, outdoor advertisements, solid advertisements, and commercial advertisements provide a broad space for screen printing.
In commercial competition, large-scale outdoor advertising is valued because of its wide field of view and good effect. Therefore, with the development of commodity advertising, China's large-scale screen-printed outdoor color advertising has increasingly shown a large volume. The advantages of cheap prices, bright colors, long shelf life and fast delivery are recognized by more and more large and medium-sized cities planning departments and advertising management departments, attracting many advertisers. For example, in the streets of Beijing, Guangzhou, Shanghai, Shenyang, Wuhan, Chengdu, Kunming and other cities, especially the subway channels in Beijing, large-format color advertisements printed on the screen are colorful and can be seen everywhere. No wonder that in recent years, large-format color screen printers and supporting equipment are in short supply in China.
The potential market for China's screen-printed commercials is huge. In the next 10 years, screen-printed commercials will continue to develop at a high speed.
3. The screen printing of electronic products still has the absolute advantage
In the electronics industry, the share of screen printing technology is as high as 90%. For the production of a TV, many screen printing technologies are required, such as switches, operation panels, display screens, image preservatives, printed circuit boards, etc., are inseparable from screen printing. It can be said that without screen printing, there would be no televisions or electrical products, or that without screen printing technology, the aviation, nautical, and aerospace industries would not develop. The LCD screens of ultra-large and ultra-thin wall-mounted TVs, which represent future development trends, must also be screen printed. The importance of screen printing is therefore evident.
Screen-printed integrated circuits, or ICs for short, are very small and light-weight circuits. The so-called integration refers to how many transistors can be made on a chip of a certain size. Now 16 megabits and 64 megabits have been resolved, and 100 megabits will soon be commercialized. In recent years, countries such as the United States, Japan, and the United Kingdom are developing sixth-generation computers, which will have the same functions as thinking, analysis, judgment, and fuzzy information processing as human brains. The thick and thin ICs used in such computers are manufactured using screen printing thick film technology. Its conductors, electrodes, dielectrics, resistors, resistance protection layers, etc. are all made by screen printing process. We can say that screen printing technology is not only a high-tech technology, but also that products made by screen printing directly serve high technology.
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