As an important policy for Beijing to stimulate consumption this year, on July 1, Beijing will officially introduce a policy of replacing the furniture with the old one .
Shen Danyang, a spokesperson for the Ministry of Commerce, revealed at a regular press conference of the Ministry of Commerce that the Ministry of Commerce actively supported the local pilots of furniture trade-in. If the pilot is good, it can be promoted nationwide.
Zhao Ping, deputy director of the Consumer Economics Research Department of the Ministry of Commerce, said in an interview with the China Economic Times that furniture will become the next focus of policy support after the replacement of cars and home appliances. However, she believes that the starting point for the design of the furniture replacement policy may be slightly different from the above two. The subsidies for the automobile and household appliance policies are directly used in the consumption chain, that is, in order to stimulate consumption; while the subsidy for furniture replacement is used for recycling, and the policy orientation is more It tends to save resources and protect the environment and promote green consumption.
"So, this policy will have a certain impact on stimulating consumption, but the impact will not be particularly large." Zhao Ping said.
Encourage the recycling of furniture resources
At the beginning of February this year, the news was uploaded from the Beijing Municipal Commission of Commerce Working Conference. Beijing will replace the furniture for the old one this year. Since then, the Beijing commerce department has organized various aspects of manufacturing, circulation, recycling and other companies to discuss and finally determine the old-for-new model led by the store.
At present, the two sets of implementation plans for furniture trade-in have been put on the table, and the Beijing commercial department may introduce specific rules in the near future.
These schemes come from the practice of the early stage of the store, including the cooperation between the store and the home improvement company and the waste furniture recycling company. When the consumers have demand, the three parties come together, choose to hold, sell or dispose of some old furniture according to the customer's wishes. The store does not Recycling old furniture, but issuing a certain amount of subsidy vouchers according to the furniture category, consumers can get discounts when shopping at the mall with subsidy vouchers; also include the store recycling old customers' furniture, and transporting the old furniture to the warehouse for sorting and dismantling. The furniture that can be used is subjected to secondary consumption, and the remaining part is dismantled and recovered by the recycling company.
Undoubtedly, furniture trade-in will drive the sales of furniture. Relevant departments have calculated that if the furniture trade-in policy is promoted until the end of September this year, it will directly drive nearly 400 billion yuan of furniture consumption, of which the net policy consumption will exceed 110 billion yuan, and the government needs to invest 33.9 billion yuan. subsidy.
However, Zhao Ping believes that: â€œThe subsidy for furniture trade-in policy will be used for recycling, and consumption itself will not receive additional subsidies. Therefore, the original concept of this policy is to protect the environment, promote circular economy and low-carbon life. The first encouragement is furniture. Recycling of resources, promoting green production methods and sustainable consumption patterns."
It is understood that the recycling rate of wood products such as furniture and plates in China is extremely low. Most of the waste wood is discarded as building materials waste after being used once, and only a very small number can be returned to the production and reprocessing process. Therefore, Zhao Ping believes that furniture trade-in is more labeled with value-added services and social responsibility. While driving consumption, it shoulders more social missions of â€œhome improvementâ€ and â€œenvironmental appealâ€.
Policies face many challenges
Before the government-sponsored trade-in policy, many manufacturers had spontaneously launched the trade-in promotion activities. Red Star Macalline took the lead in exploring the furniture replacement model early last year. Since March 2011, Red Star Macalline has invested 100 million yuan in funding through the â€œnon-replacement and 100 million furniture upgradeâ€ initiative to help consumers replace the old furniture subsidies in Beijing, Shanghai and Chongqing. New furniture. Actually, the home began to pilot the old-for-new activities in Beijing last September. Consumers who purchase new furniture can hand over the old furniture to the store for recycling. Regardless of the original price of the old furniture, the old and new, it will be deducted at a discount of 5% of the new furniture turnover, and the upper limit will be set. In order to make the furniture trade-in and real-life, the home actually insisted on recycling old furniture in the process of trying to replace the furniture with the old one, and invested in a furniture recycling center of nearly 10,000 square meters outside the Beijing Sixth Ring Road.
Older furniture is bulky, and transportation, recycling, and storage require a certain amount of cost. In addition, there is no advanced professional processing and dismantling equipment, and the cost of renovating and disassembling old furniture is very high. The three major problems of "logistics, inventory, disposal" are the problems faced by the policy of replacing the furniture with the old ones, and the valuation and recycling of recycling have not found a good solution.
A staff member of the Furniture Recycling Center of the Real Estate told the reporter: â€œRecycling after storage is a big problem. After the introduction of the old-for-new service, thousands of pieces of old furniture will fill up our 6000-square-meter warehouse in a short time; We have leased a 10,000-square-meter factory and set up a furniture recycling center dedicated to the recycling, storage, disassembly, and disposal of used furniture."
The reporter visited the Hongxing Meikailong home store in Beijing's North Fifth Ring Road. Many salesmen interviewed by the reporter believed that the cost of recycling furniture was very high. After the renovation, there was basically no profit space. The store was not interested in this.
A staff member surnamed Liu told reporters that the handling of old furniture has always been the biggest problem in the trade-in of furniture. Improper handling is likely to cause secondary pollution. Compared with home appliances, furniture products are personalized and low in standardization. Except for some solid wood furniture, most old furniture is not reused after recycling. It is easy to recycle and difficult to reuse.
In this regard, Zhao Ping believes that the enthusiasm of the business is not high can be understood, because the store's self-propelled furniture for the old-for-new subsidy costs from its own pockets, the initial investment of a lot of manpower, material resources, financial resources, increased costs, the initial benefits are not seen. Therefore, it is undoubtedly a major positive for them to get a government subsidy as soon as possible.
Despite the many difficulties, the industry is still looking forward to this policy. Because China has accumulated a large number of trade-in needs since the large-scale construction of commercial houses around 2000. According to estimates, at present, more than 1 million sets of old furniture are eliminated every year in Beijing, which means that 1 million sets of furniture will be added to the market every year. According to the current market price of at least 3,000 yuan per set of furniture, the annual market demand for old-for-new in Beijing exceeds 3 billion yuan.
The government is duty-bound
As the details of this policy have not yet been announced, how to subsidize and how to deal with the recycling of old furniture still has many suspense.
In the evaluation of value, the way of subsidies and the problem of recycling, the recycling of used furniture is the most difficult. Relevant experts believe that in the face of the upcoming trade-in policy, whether the merchants have the ability to establish a furniture recycling processing center and effectively classify and decompose the recycled furniture will be an important threshold for enterprises to participate in the trade-in.
â€œLet the old furniture that can be reused to return to the market, avoid waste of resources, dismantle and recycle the unused old furniture, and turn waste into treasure. This can not only solve the problem of old furniture processing, but also promote the development of the furniture industry to the circular economy. To enhance the social and environmental protection level, it is the biggest purpose of the old-for-new policy." Zhao Ping said.
Zhao Ping also suggested that the old-for-new furniture can be used to properly learn from the old-fashioned experience of home appliances, improve the entry barriers for enterprises, and determine the pilot units by means of enterprise bidding and expert review. At the same time, strict supervision and inspection of the winning bidders, beware of the flow of state subsidies into illegal channels.
Experts believe that the government is duty-bound to promote the trade-in of furniture. It is recommended that the government establish a recycling and recycling system with state subsidies as a source of profit.
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