Bai Desheng Chen Yongzhen: Customized wardrobe is a sunrise industry

2020-02-12 11:07:44

Bai Desheng Brand Manager Chen Yongzhen

Reporter: Thank you, Mr. Chen for accepting our interview. The Jude wins the wardrobe has been in development for 11 years. Can you share with us the development at this stage?

Xianghe Furniture City official website recommended search to read: the whole wardrobe Xianghe Furniture City

Guest: From the founding of 2001 to the 11th year of this year, this process is also a process of custom wardrobe from scratch, a magnificent 11 years. The history of Paterson is closely integrated with the history of custom wardrobes. When Paterson just started to make custom wardrobes, few of them were doing it. By the end of last year, we felt that Decker had won more than ten years. Ten years was a flaw. With a change, we introduced a new one last year. Investment, they are very optimistic about our market. We have completed this task last year. The changes we brought this year are generated by last year. For example, we are the first company to introduce Italian design. This is us. Attempts to the industry. For example, we are doing some Chinese style products. You see this product is Man Tingfang. What is the status quo of Bai Desheng? If expressed in words, first of all, our production system is German. The production system, including the German design of Halma and the accessories of Hydes, this production system is the German system, we are designing the idea that we want to absorb some nutrition from Italy, start from the terminal design, and then put them some good The things that lead to the hundred wins come, this is in the product category.

In the brand you just saw, we have a lot of activities, this is to keep a secret, because we will participate in July, we must gradually disclose.

Reporter: Just now you mentioned the design elements introduced in Italy. I think the development of the wardrobe industry is also very fast. It also includes a lot of branches coming from other branches, that is, the cross-border to the wardrobe industry. Now it's Competition is getting more and more fierce. Do you think that Baidex is the brand of the wardrobe industry. What should you do to always occupy a favorable position?

Guest: In fact, the biggest feature of the past is that it is safe and reliable. We have been doing it for so many years, and it is very good in quality control, because our founder has the work experience of wood-based panels, more than ten years of wood-based panels. His work experience, he is introducing a very demanding detection mechanism for wood-based panels when he is doing a hundred wins. When we were in 2001, when the scale was still very small, we set up a product testing center to test each batch of plates. This is a piece; the second piece, our edge banding is 18%, before It can't be done, and this will greatly increase production costs, but we have been firmly in control of it, so Paterson has been very good in reputation for 11 years. The only thing that is lacking now is that people have their own strengths and shortcomings. The strength of one person is not enough. Therefore, after we introduce investment, we will also consider making changes in appearance and shape to make breakthroughs. This is only the first step. .

Reporter: Just now we are talking about the product. I would like to ask, consumers are now very demanding on the environmental protection and low carbon of furniture. Can you tell us about the efforts of Paterson in environmental protection and low carbon?

Guest: As I said in the past, the standard of our company is much higher than the national standard. This is to control it at the source.

Reporter: What do you think are the highlights of this exhibition compared with the past?

Guest: Just now you said that there are more and more cross-border brands. Everyone is optimistic about the wardrobe industry and must come in.

Reporter: In addition to the factors that you just said that you have firmly grasped your own advantages and are doing better in this area, do you think there is any other way to deal with it?

Guest: The main thing is to do enough things, and you can do it yourself well, and then make up the remaining short board.

Reporter: I just talked about the competition between the industries. I would like to ask about our external environment now. Because the real estate market is now regulated, the situation is rather serious. Can you talk about whether the furniture industry will be affected by this piece? Influence, do you have any confidence in the market?

Guest: As we said earlier, we believe that custom-made wardrobes are a sunrise industry. From Sofia's more than 10 billion markets, the entire market is one billion. Relatively future growth space, we think there is a lot of room for development, there is no Going down, how to be more busy, to occupy more markets, this is the first; second, the real estate market has a certain period of time from the furniture, there is a certain period of time from the purchase of the house to the renovation of the building, at the very least Half a year to a year, the impact of this process has not yet appeared.

Reporter: That is to say, the impact is more follow-up?

Guest: Right.

Reporter: Do you have any expectations for this exhibition, and hope that you can gain some benefits by participating in this exhibition? Tell us about the brand.

Guest: I still want to get some information about the market through the exhibition, and then help to adjust our future direction, including product strategy and marketing strategy. These aspects are helpful to us.

Reporter: You are very interested in brand building. Can you tell us about it? Will there be some new actions in the field of e-commerce?
Guest: There will be some movements, but please stay tuned.

Reporter: Ok, let's stay a suspense for the time being. Thank you for accepting today's interview.

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