Italian wine audio brand is coming soon

Recently, Modulgraf, the Italian bottle label manufacturer, announced its latest development project, the Audio Logo for Wine.

The company owns the patents for microchip technology, and many top brewers use it to combat counterfeit wines. Modulgraf has printed logos for Italian wine giants such as Ornellaia, Arnaldo Caprai and Tenuta Campo al Sasso.

Daniele Barontini, the president of the design company, said that this new project is for high-end wine and wine fans.

He spoke to decanter.com. He said that this wine label will retain its pattern, color, and square or rectangular shape. It is made of plastic and can be taken down and listened like a CD. Winemakers will explain the advantages of wine, clearly tell people the year of production, and introduce the situation of the winery.

The inventor of the technology, Florentin Doring, has already tried this new product (matching with books) in other markets and the market is responding well. In addition, a trademark similar to a walkman-specific card reader manufactured by Modulgraf was required to read the trademark. This type of card reader is likely to be more expensive, so it is mainly purchased by high-end wine shops, high-end restaurants and wine collectors.

Barontini said: "Obviously, this security label is mainly designed for those special wines and consumers."

At the same time, he said that many people are interested in this product that will be available this fall, but he declined to disclose those brewers who have already booked new trademarks.

Barontini said: "A lot of brewers are optimistic about this new product, that it is the edge of the counterfeit wine." Because this "disk mark" is difficult to imitate.