Review of the printing industry in 2000
2018-06-13 14:01:57
If the analyst's predictions are correct, most of the printing industry's customers will firmly remember the year 2000 when he had so many unfulfilled dreams and experienced so many unforeseen changes. Some printers are counting on two thousand years to achieve better performance than in previous years, but found that their hopes are broken by low profits and forced mergers; printing equipment manufacturers and service providers hope that this year's business will be greatly improved, but for the reality of change The nature and procedure are astonished.
Analysts had predicted that the printing industry in 2000 would not be as smooth as people imagined, and listed a series of reasons, the first of which was the rapid development of connected winds. For various reasons, the printing industry will not only be affected by existing trends, but will also be constantly influenced by new trends. One of the important new trends is that individuals and companies are increasingly using the Internet. Another important reason is that people are subjective, and most people are always trying to adapt to the traditional way of technology, the market and even the whole world, such as hiring more sales staff in the new millennium, adding for the prepress department New computers, etc., have not calmed down and carefully considered the nature and characteristics of these changes in order to make sensible responses.
Maybe at the end of 2000, people will simply come to the conclusion that just as the desktop typesetting system changed the entire typesetting world as soon as it appeared, it changed so fast during the year that we couldn't keep up with it. pace! And the major changes affecting the printing industry today no longer come from within the industry, but also from outside the industry. When these external changes gradually affect the surrounding industries of the printing industry, the internal changes in the industry follow an exponential trend. As a result, by the year 2001, the industry will be surprised to open their eyes to face a new world.
I. Several factors and trends affecting the printing industry
The data on which this article is based comes from two aspects. One is the interview with industry analysts and the other is the data published by different survey companies and trade associations. Analyzing these data, we can see several important factors and trends affecting the printing industry in 2000, some of which we are familiar with, but its importance has given him a lot in the past. Others, although they are long-term trends, have profound implications for our current behavior.
Printers are full of confidence in 2000 and feel that this year may be a good year for their business to flourish. A survey by TrendWatch in the second half of 1999 showed that 95% of printers expect better results in 2000 than they did last year. Perhaps the expectations of the printers really do, but TrendWatch's Dr.Toe.webb warns that printers should not be unrealistic about the 2000 report. The increase in printing demand in 2000 often masked the fact that the commercial printing market Demand decline.
Webb pointed out that there were several major events in 2000, such as the presidential election, the Olympic Games, the new millennium, and the subsequent business promotion and other activities that will increase the demand for printing, which has overestimated the actual size of the printing market. As soon as these things were over, it was only when people arrived in 2001 that people realized that the original printing market had not expanded, but it had narrowed down.
The intent of Webb to make these analyses and predictions is obvious. Faced with the changing situation in 2000, you must make choices. You can invest new investments in the extra profits you will receive in a few major events during the year and shift your business direction. To counter the trend of reduced printing requirements. Of course, you can also be stubborn and have seen that the printing market will continue to look good, but this is likely to cause damage to your business.
Second, "The Internet changes everything"
Webb pointed out that the widespread use of the Internet is the main reason for the decrease in printing demand, because all companies will choose to use limited advertising and marketing fees in more effective ways, such as the Internet, which will inevitably reduce the use of low-quality media. demand.
In fact, this is not a new trend. What is worth paying attention to is that this trend is becoming more and more rapid, and the focus of attention has shifted. More and more companies are joining the ranks of e-commerce, leading to a reduction in the demand for commercial printing. According to data, US companies currently spend 600 million U.S. dollars each year in the direct market related to the Internet, which is only a small number compared to the billions of U.S. dollars that they spend on print-related direct markets each year. However, there is a rapid upward trend in the network market, and it is estimated that the network-related market funds will increase to 5,300 million US dollars by the annual growth rate of 54.3% in 2003.
ComputerEconomics, an internet research firm, estimates that 37.1% of companies currently have some form of e-commerce. In their annual information systems and e-commerce expense reports, they point out that companies that have not yet started e-commerce have 46.8% plans to enter the e-commerce field in the near future.
It is this information that has prompted webb to conclude that people's demand for commercial printing under the traditional model will decrease. Now whether it is corporate financial reports, brochures, or market comparison information, it can be published or downloaded on Internet sites. Enterprises can print them easily using only their own laser or ink jet printers. This makes them quickly realize that There is no need to spend a lot of money to print, pack and mail promotional materials for those products and services.
Unfortunately, the decline in printing demand caused by the Internet is not easily noticeable. On the surface, the printer's business volume has not declined, in fact, the workload has changed. The business volume remained unchanged or even increased, but the number of prints per business decreased, and the cycle increased. That is, the total number of pages of printing demand decreased, which inevitably led to a decrease in total profits.
III. Connected Wind and Prepress Production Company
According to the report of TrendWatch, in the “prepress production†section of the printing industry, people are very keen on the Internet and they see the Internet as a new source of income. Currently, 44% of these companies conduct web design services and 22% provide internet services.
Prepress production companies see great opportunities for their own development in network-related businesses and are more concerned with their ability to keep up with this trend. The issues that they generally concern are: how to use the Internet more effectively; how to keep up with technological progress; where to go for their own business; whether they can hire excellent employees and so on.
Obviously, the makers and designers are doing their best to grasp the impact of the Internet. In fact, when they do all this, they also face a lot of uncertainties. The only thing they can be sure of is that if they can grasp the advantages of technology and employees, there are plenty of opportunities in the non-printing production field.
The shift of prepress production companies has sounded a warning to printers. The printing industry must have a large number of printing businesses, and most of them must be able to make profits. When more and more production companies give their sights to non-printing industries, the business volume of printing companies will shrink, and they will have to devote more energy to prepress, or to individuals with lower levels. Cooperate with the company, otherwise, they will watch as their printing business shrinks.
Fourth, "The Internet changes everything"
As pointed out above, the attitude of the printers to the network is often antagonistic and passive. In addition to using the Internet to send and receive documents and conduct routine business surveys, there are very few printing companies that really pay attention to how to use the advantages of the Internet to promote career development. At present, only 13% of the printing companies intend to establish their own sites. The more prominent and problematic is that owning their own sites does not mean that they can bring more business. The key is how to use them.
Analysts point out that printers must change their attitudes at present, because consumers are using the Internet as the preferred mode of consumption, which urges printers to adapt to the needs of consumers and go to the Internet. Of course it takes time to achieve this transition. With e-commerce entering the printing industry so rapidly, printers must change the conventional way of using the Internet as soon as possible, adapt to the e-commerce model, and especially learn to cooperate with print-related network companies.
V. Merger trends continue
According to data from the printing industry in the United States, the printing industry in the United States is currently dominated by small and medium-sized companies. Among the 51,000 printing companies in the United States, more than 40,000 employ less than 20 employees, and more than 37% employ less than 5 employees. Like the SMEs in other industries, these small and medium-sized printing companies do not need to keep up with changes in financial and human resources, or ahead of it. From the report of TrendWatch, it can be seen that many printers are planning to increase investment - such as increasing sales staff, seeking more prepress business, etc. These methods have appeared effective in the past, but may not be suitable now. .
Although printers and prepress production companies still plan to continue investing in their own businesses, analysts believe that the merger trend within the industry continues. Because the reduction of the overall business volume has dampened many small and medium-sized enterprises, especially some small companies that depend on the survival of printing companies, design companies and printing material suppliers are difficult to manage. Analysts here once again emphasized the positive significance of the network at this time. In the future, around the e-commerce, e-services, and e-management will be fully implemented, especially after integrating e-commerce, small and medium-sized printing companies can greatly expand their business volume.
Webb pointed out that in 2000 we saw more mergers of companies that were unable to adapt to changes in the situation, and that many companies would fail this year. Because business alliances are bound to lead to the closure of some factories. Another important point is that after the joint venture, it is necessary to effectively solve the management problems and achieve rational management of multiple manufacturers, multiple technologies, and multiple media.
VI. Finding Countermeasures and Meeting Challenges
Faced with the ever-changing situation in 2000, every manufacturer has a lot of choices to meet the challenges. They can choose to merge with other vendors or choose to go bankrupt. Any choice made by a manufacturer is crucial to its survival and development.
According to the top ten issues of concern to printing companies announced by the relevant organizations such as the Printing Industry Association, the Printing Industry Association, and the ten major challenges faced by printing companies, it can be seen that printing companies are more concerned with maintaining their current status. Not how to actually achieve better development. They try to increase sales and lower production costs to increase profits, always focusing on such traditional models.
TrendWatch's survey also found that printers are planning to invest in prepress hardware and software to expand prepress capabilities. They also plan to add more full-time sales staff to expand their business, but most vendors do not plan to use PDFs and networks. New technologies such as Computer to Plate (CTP) to increase profits.
Analysts explained that most printing companies are fairly conservative, and that new technologies are changing so quickly that they exceed their tolerance. Like the challenges brought by CTP, digital printing, and digital workflow, the challenges posed by e-commerce and other network technologies are unprecedented. What's more, the e-commerce model is constantly changing and developing.
Of course, there are also some sensible printers and production companies planning to take advantage of new technologies and new tools. For example, in the vendor investment plan surveyed by TrendWatch, 18% of manufacturers plan to invest in PDF in 2000. This is only part of the transformation of these printers to their production lines. They are looking for ways to increase productivity overall, including long-term consideration of the entire production process. Here workfolw, like PDF and other tools, has become a key factor, and they will remove obstacles to the digitization programs needed to achieve direct platemaking.
Finally, analysts pointed out that computer-to-plate (CTP) has become the mainstream in 2000. Due to advances in science and technology, most technical obstacles have been removed, and people are accustomed to easy and convenient digital proofing methods.
(Full text summary)
How the Internet changes the printing industry and the world around us, and what changes the printing industry will make is the main concern of this article. In the face of changes in the situation, the attitude taken by manufacturers is crucial to the survival and development of their companies. it's here
Analysts had predicted that the printing industry in 2000 would not be as smooth as people imagined, and listed a series of reasons, the first of which was the rapid development of connected winds. For various reasons, the printing industry will not only be affected by existing trends, but will also be constantly influenced by new trends. One of the important new trends is that individuals and companies are increasingly using the Internet. Another important reason is that people are subjective, and most people are always trying to adapt to the traditional way of technology, the market and even the whole world, such as hiring more sales staff in the new millennium, adding for the prepress department New computers, etc., have not calmed down and carefully considered the nature and characteristics of these changes in order to make sensible responses.
Maybe at the end of 2000, people will simply come to the conclusion that just as the desktop typesetting system changed the entire typesetting world as soon as it appeared, it changed so fast during the year that we couldn't keep up with it. pace! And the major changes affecting the printing industry today no longer come from within the industry, but also from outside the industry. When these external changes gradually affect the surrounding industries of the printing industry, the internal changes in the industry follow an exponential trend. As a result, by the year 2001, the industry will be surprised to open their eyes to face a new world.
I. Several factors and trends affecting the printing industry
The data on which this article is based comes from two aspects. One is the interview with industry analysts and the other is the data published by different survey companies and trade associations. Analyzing these data, we can see several important factors and trends affecting the printing industry in 2000, some of which we are familiar with, but its importance has given him a lot in the past. Others, although they are long-term trends, have profound implications for our current behavior.
Printers are full of confidence in 2000 and feel that this year may be a good year for their business to flourish. A survey by TrendWatch in the second half of 1999 showed that 95% of printers expect better results in 2000 than they did last year. Perhaps the expectations of the printers really do, but TrendWatch's Dr.Toe.webb warns that printers should not be unrealistic about the 2000 report. The increase in printing demand in 2000 often masked the fact that the commercial printing market Demand decline.
Webb pointed out that there were several major events in 2000, such as the presidential election, the Olympic Games, the new millennium, and the subsequent business promotion and other activities that will increase the demand for printing, which has overestimated the actual size of the printing market. As soon as these things were over, it was only when people arrived in 2001 that people realized that the original printing market had not expanded, but it had narrowed down.
The intent of Webb to make these analyses and predictions is obvious. Faced with the changing situation in 2000, you must make choices. You can invest new investments in the extra profits you will receive in a few major events during the year and shift your business direction. To counter the trend of reduced printing requirements. Of course, you can also be stubborn and have seen that the printing market will continue to look good, but this is likely to cause damage to your business.
Second, "The Internet changes everything"
Webb pointed out that the widespread use of the Internet is the main reason for the decrease in printing demand, because all companies will choose to use limited advertising and marketing fees in more effective ways, such as the Internet, which will inevitably reduce the use of low-quality media. demand.
In fact, this is not a new trend. What is worth paying attention to is that this trend is becoming more and more rapid, and the focus of attention has shifted. More and more companies are joining the ranks of e-commerce, leading to a reduction in the demand for commercial printing. According to data, US companies currently spend 600 million U.S. dollars each year in the direct market related to the Internet, which is only a small number compared to the billions of U.S. dollars that they spend on print-related direct markets each year. However, there is a rapid upward trend in the network market, and it is estimated that the network-related market funds will increase to 5,300 million US dollars by the annual growth rate of 54.3% in 2003.
ComputerEconomics, an internet research firm, estimates that 37.1% of companies currently have some form of e-commerce. In their annual information systems and e-commerce expense reports, they point out that companies that have not yet started e-commerce have 46.8% plans to enter the e-commerce field in the near future.
It is this information that has prompted webb to conclude that people's demand for commercial printing under the traditional model will decrease. Now whether it is corporate financial reports, brochures, or market comparison information, it can be published or downloaded on Internet sites. Enterprises can print them easily using only their own laser or ink jet printers. This makes them quickly realize that There is no need to spend a lot of money to print, pack and mail promotional materials for those products and services.
Unfortunately, the decline in printing demand caused by the Internet is not easily noticeable. On the surface, the printer's business volume has not declined, in fact, the workload has changed. The business volume remained unchanged or even increased, but the number of prints per business decreased, and the cycle increased. That is, the total number of pages of printing demand decreased, which inevitably led to a decrease in total profits.
III. Connected Wind and Prepress Production Company
According to the report of TrendWatch, in the “prepress production†section of the printing industry, people are very keen on the Internet and they see the Internet as a new source of income. Currently, 44% of these companies conduct web design services and 22% provide internet services.
Prepress production companies see great opportunities for their own development in network-related businesses and are more concerned with their ability to keep up with this trend. The issues that they generally concern are: how to use the Internet more effectively; how to keep up with technological progress; where to go for their own business; whether they can hire excellent employees and so on.
Obviously, the makers and designers are doing their best to grasp the impact of the Internet. In fact, when they do all this, they also face a lot of uncertainties. The only thing they can be sure of is that if they can grasp the advantages of technology and employees, there are plenty of opportunities in the non-printing production field.
The shift of prepress production companies has sounded a warning to printers. The printing industry must have a large number of printing businesses, and most of them must be able to make profits. When more and more production companies give their sights to non-printing industries, the business volume of printing companies will shrink, and they will have to devote more energy to prepress, or to individuals with lower levels. Cooperate with the company, otherwise, they will watch as their printing business shrinks.
Fourth, "The Internet changes everything"
As pointed out above, the attitude of the printers to the network is often antagonistic and passive. In addition to using the Internet to send and receive documents and conduct routine business surveys, there are very few printing companies that really pay attention to how to use the advantages of the Internet to promote career development. At present, only 13% of the printing companies intend to establish their own sites. The more prominent and problematic is that owning their own sites does not mean that they can bring more business. The key is how to use them.
Analysts point out that printers must change their attitudes at present, because consumers are using the Internet as the preferred mode of consumption, which urges printers to adapt to the needs of consumers and go to the Internet. Of course it takes time to achieve this transition. With e-commerce entering the printing industry so rapidly, printers must change the conventional way of using the Internet as soon as possible, adapt to the e-commerce model, and especially learn to cooperate with print-related network companies.
V. Merger trends continue
According to data from the printing industry in the United States, the printing industry in the United States is currently dominated by small and medium-sized companies. Among the 51,000 printing companies in the United States, more than 40,000 employ less than 20 employees, and more than 37% employ less than 5 employees. Like the SMEs in other industries, these small and medium-sized printing companies do not need to keep up with changes in financial and human resources, or ahead of it. From the report of TrendWatch, it can be seen that many printers are planning to increase investment - such as increasing sales staff, seeking more prepress business, etc. These methods have appeared effective in the past, but may not be suitable now. .
Although printers and prepress production companies still plan to continue investing in their own businesses, analysts believe that the merger trend within the industry continues. Because the reduction of the overall business volume has dampened many small and medium-sized enterprises, especially some small companies that depend on the survival of printing companies, design companies and printing material suppliers are difficult to manage. Analysts here once again emphasized the positive significance of the network at this time. In the future, around the e-commerce, e-services, and e-management will be fully implemented, especially after integrating e-commerce, small and medium-sized printing companies can greatly expand their business volume.
Webb pointed out that in 2000 we saw more mergers of companies that were unable to adapt to changes in the situation, and that many companies would fail this year. Because business alliances are bound to lead to the closure of some factories. Another important point is that after the joint venture, it is necessary to effectively solve the management problems and achieve rational management of multiple manufacturers, multiple technologies, and multiple media.
VI. Finding Countermeasures and Meeting Challenges
Faced with the ever-changing situation in 2000, every manufacturer has a lot of choices to meet the challenges. They can choose to merge with other vendors or choose to go bankrupt. Any choice made by a manufacturer is crucial to its survival and development.
According to the top ten issues of concern to printing companies announced by the relevant organizations such as the Printing Industry Association, the Printing Industry Association, and the ten major challenges faced by printing companies, it can be seen that printing companies are more concerned with maintaining their current status. Not how to actually achieve better development. They try to increase sales and lower production costs to increase profits, always focusing on such traditional models.
TrendWatch's survey also found that printers are planning to invest in prepress hardware and software to expand prepress capabilities. They also plan to add more full-time sales staff to expand their business, but most vendors do not plan to use PDFs and networks. New technologies such as Computer to Plate (CTP) to increase profits.
Analysts explained that most printing companies are fairly conservative, and that new technologies are changing so quickly that they exceed their tolerance. Like the challenges brought by CTP, digital printing, and digital workflow, the challenges posed by e-commerce and other network technologies are unprecedented. What's more, the e-commerce model is constantly changing and developing.
Of course, there are also some sensible printers and production companies planning to take advantage of new technologies and new tools. For example, in the vendor investment plan surveyed by TrendWatch, 18% of manufacturers plan to invest in PDF in 2000. This is only part of the transformation of these printers to their production lines. They are looking for ways to increase productivity overall, including long-term consideration of the entire production process. Here workfolw, like PDF and other tools, has become a key factor, and they will remove obstacles to the digitization programs needed to achieve direct platemaking.
Finally, analysts pointed out that computer-to-plate (CTP) has become the mainstream in 2000. Due to advances in science and technology, most technical obstacles have been removed, and people are accustomed to easy and convenient digital proofing methods.
(Full text summary)
How the Internet changes the printing industry and the world around us, and what changes the printing industry will make is the main concern of this article. In the face of changes in the situation, the attitude taken by manufacturers is crucial to the survival and development of their companies. it's here
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