Swedish Tetra recycling packaging waste making toys

Tetra Pak is an easily overlooked multinational corporation. Although it is from the same country as Ericsson and Ikea, the world's largest liquid food processing and packaging company is always hidden behind the beverage company.

In China, along with the rise of Mengniu and Yili, they have entered the countryside. Now they have signed cooperation agreements with most domestic dairy companies, and they have launched the outer packaging of Tetra Pak and Tetra Pak in the Chinese market. However, the dominance of Tetra Pak in the liquid food packaging market in China has attracted many criticisms. The price of packaging materials is one of them. Many companies believe that Tetra Pak used Chinese-origin raw materials and imported raw paper and pulp from Europe, resulting in the cost of packaging materials. Too high.

The localization strategy of multinational companies seems to be a matter of reason. Not only does it have the need to adapt to the local cultural environment and reduce costs, but also the host country’s government generally has this requirement. However, Tetra Pak does not intend to follow this advice. They refuse to purchase cardboard in China. In their view, the so-called “local "It is not so simple." The stubborn Swede believes that the main material used by Tetra Pak is paper made from renewable materials. All paperboard suppliers must now ensure that the fiber materials used are from certified forests. To this end, they implemented a three-step “forest rule” to ensure that all raw materials are derived from well-managed forests: first, ensure that all paperboards are not derived from illegal deforestation, virgin forests, or conservation of forests; second, all Cardboard comes from forests that meet the accepted principles of sustainable forest management; third, all cardboard comes from certified forests that are certified by relevant agencies.

In the eyes of many companies and local governments that are expected to become Tetra Pak partners, this is somewhat paranoid. When Tetra Pak insisted on importing raw materials for itself, it had to explain to the market more frequently, and another news report helped them. Busy. CCTV’s economic half-hour recently revealed that Indonesia’s largest paper mill, Indonesia’s Golden Light Group, was destroying forests in a new business in Yunnan, China. The report said that the Jinguang Group and the relevant government departments in Yunnan have reached an agreement to establish its pulp base in Yunnan, and the planned forestry and paper land will reach 27.5 million mu. Jinguang Group announced that they will plant fast-growing forests on 27.5 million mu of forestry wasteland to provide raw materials for pulp production. However, a survey by the reporter found that Yunnan Province does not have so many forestry wastelands. Nearly half of the Jinguang Group's bases are built on lush forests. Now, they have begun to enjoy the welfare of nature's Chinese people. A large number of mature woodlands are ruthlessly destroyed. If this plan is successfully implemented, these forest resources will be felled and the entire ecology of southern Fujian will be fatally hit.

In China, this kind of case is often dismissed because of too many interests. Attention to environmental issues usually leads to interest claims. This is different from the idea of ​​the Swedes. Tetra Pak's approach may be related to the deep-rooted environmental awareness. A survey of environmental awareness from the Swedish National Consumer Council shows that almost half of Swedes are willing to pay 20% more for purchasing environmentally friendly products.

Although Sweden is rich in forest resources, it is still “preferring Lin Linru”. Tetra Pak is known as the product most favored by environmentalists. The milk, juice and beverages that are used to pack it can be preserved at room temperature without refrigeration. Months, saving a lot of energy consumed by refrigeration. At the same time, this type of paper packaging can be recycled into "colored board" to make furniture, flooring, toys, and audio equipment. Because it is a veritable "green package", Tetra Pak was quickly promoted throughout Europe.

Aligning the needs of social ethics with the goals of the company's development is clearly a guarantee for a firm's long-term success. However, in many cases, the conflict between the two is unavoidable. Usually, people will choose performance and therefore focus on their external performance. - Always relish its marketing or management tactics, but always ignore the company's healthy personality and adhere to universal values, in this regard, the scandal has been too much.