Propaganda effect, easy to carry bundled packaging

With the increasing proportion of hypermarkets in the retail market in China's coastal areas, how to win share in modern channels has become a common concern for more and more powerful brands. Among the many factors affecting the purchase, the shelf display of products has attracted more and more attention. According to consumer behavior research, more than 70% of sales decisions are made before shelves. In such a large context, paper bundle packaging is increasingly attracting the attention of various brands. The bundled packaging, also known as multi-packing or multi-packaging, is the packaging of multiple product packages into an independent sales unit. Many manufacturers have confirmed the sales support effect of cluster packaging in these years of sales experience.

In addition, for the convenience of consumers to carry, many manufacturers have designed a handle on the bundled packaging, has been recognized by consumers.

This column will recommend readers with obvious advantages in cardboard packaging and display several foreign bundled packaging products.

This article focuses on the advantages and characteristics of coated cattle paperboard as packaging material bundled packaging.

Cattle cardboard bundles have obvious promotional advantages for products

Good printing effect. Due to the large print flexibility of the paper surface, more effective information can be easily placed on the display surface of the product, affecting his decision at the moment the customer decides to purchase it.

Compared with other advertising media, the cost of publicity for paper packaging is extremely low. Because the brand can decide the content of the print surface, and the information directly faces the people who are purchasing, the information is highly received. There is no need to pay for the advertisement.

Layout content can be updated in time to be closer to consumers. Even in the same batch of products, it is possible to publish a series of content in accordance with the content of the promotion.

The advantages of the structure of cattle card paper packaging are also very obvious

The sturdy appearance allows the product to perform perfectly. Whether it is three-piece canned non-inflatable beverages or Tetra Pak packaging, under the protection of cow's cardboard, the shape of the product is better protected, reducing the damage caused by the consumers' back and forth lifting.

The design of the package shape is flexible and diverse. Combining the shape of the product and the number of combinations, using structurally patented technology, the designers of Mead Vevey can bring a variety of packaging structures to meet your needs.

Packaged lifting structure. The bundled package has a larger weight, a high-strength cow cardboard combined with a reasonable design, one that guarantees the strength of the handle, and two convenient ways of lifting also spur purchases.

Wet strength characteristics. Beer and dairy products are often displayed in wet environments such as freezers. The strength of ordinary paper jams is greatly reduced after exposure to moisture, affecting the safety of displays and packaging. Virtuesweaver's wet, strong calf card retains 90% of its dry strength even if it is soaked in water for one hour, ensuring product safety. This is crucial for the glass-based beer industry.

Cattle card paper packaging brings high efficiency

Space efficiency. Whether it is before or after packaging, cow's cardboard packaging materials occupy the smallest space for transportation and storage.
High efficiency of packaging. Combining the packaging equipment of the Mead Visweik Packaging System, it can be efficiently combined with various types of filling production lines, so that your production line efficiency will not be reduced due to cluster packaging.

Due to the limitations of packaging materials and methods and the lack of a systematic concept for cluster packaging, many people will see on the shelves some of the products with considerable brand awareness. Only the sealing tape is used, and the transparent glue is used as a strapping method, which has greatly reduced the brand image. In terms of brand maintenance, I hope that everyone will have a more comprehensive and three-dimensional view of the product packaging. This article only provides you with one more choice.

Foreign cluster packaging new products

ITW Hi-Cone, a subsidiary of the world's top 100 ITW Group, is dedicated to providing plastic-based multi-packaging systems for beer, soft drinks and other industries around the world. Hi-Cone continues to innovate, develop and improve its packaging technology, and strive to continuously meet the different needs of customers due to changes in the market. This article will introduce to readers several new high-quality packaging products.

Top Ring RAC (Rim Applied Carrier)
● Bundling position: top.
● Applicable bundling quantity: 2, 4 and 6 cans.
● Bundle several cans into one bundle to serve as a retail unit.
● Convenient transportation.
● Convenient for stacking on the shelf.

Top-Lift Carrier for 12 packs
● The handle is on and easy to carry.
● A small barcode label can be attached to the front.
● Can make 24 cans of bottom paperless sheet shrink film packaging.

"Orientation System"
● Each can/bottle can be individually oriented
Bring all the fronts outward and improve the company's image.
● If specially designed, a new image will be created from multiple cans/bottles with special advertising effects.
● The computer can store 250 different images.
● High machine efficiency, up to 95%.
● High orientation accuracy with 95% error within ±10mm.

"Glass Band Package" system
● The latest glass bottle packing system in the world.
●It consists of a TL type ferrule and a plastic stretch film.
● The handle is on and easy to carry.
● Patented zipper, more convenient to remove the bottle.
● More advertising effects.
● High-quality printing, the company's image can be improved.

These products are small in weight and small in volume, producing the least solid waste:

Weight This figure shows the packaging of 1000 355ml six-tanks with the required packing material:
● The Hi-Cone plastic ferrule is about 1/3 of the weight of the shrink plastic film.
● The Hi-Cone plastic ferrule is approximately 1/10th the weight of the wrapping paperboard.

Volume This figure shows the packaging of 1000 355ml six-tanks for packing.
● The Hi-Cone plastic ferrule is approximately 1/2 the volume of the shrink plastic film.
● The Hi-Cone plastic ferrule is approximately 1/10th the volume of the wrapper.

Light Decomposition Process Hi-Cone has considered environmental issues when designing plastic ferrules. When the plastic ferrule is exposed to the sun's ultraviolet rays, the ferrule gradually becomes brittle. After the natural forces of wind, rain or waves, the ferrule splits into non-toxic fragments. This process greatly reduces the risk of waste and trapping wild animals.
In addition, the plastic rings can float on the water, so the risk to fish is reduced accordingly.

Source: Packaging Materials and Containers