The advantages of digital printing are remarkable, and the potential for future development is amazing.
2021-11-09 07:05:17
As a new printing method, digital printing will meet the increasingly diverse needs of the market by virtue of its high efficiency, low proofing cost, good printing effect and low pollution.
In recent years, the textile and garment industry as a whole is operating at a low level. Whether it is affected by the deterioration of the external economic environment or due to the adjustment of the internal industrial structure, it is difficult for us to see signs of industry recovery. In addition, domestic environmental protection pressure is increasing, and enterprises are facing Reduce production or even stop production, faced with many difficulties, many people in the industry can not help but worry about the prospects of the textile industry, but at least one segment of the textile industry has broad prospects for development, this is digital printing.
The US-winning company's 2014-2019 digital print forecast indicates that there are about $7.5 billion in textile digital printing markets worldwide, and home decoration and industrial applications are experiencing a strong annual growth rate of around 34% to 2019.
Due to the advantages of digital printing, some people may think of replacing traditional printing. In fact, through in-depth understanding of digital printing and comparison with traditional printing, we will find that although there is a overlapping business scope between the two, it is more complementary. Below, we will do some analysis from the aspects of profit, product positioning and environmental impact.
Profit: Yuan Dynasty VS angle calculation Considering the high cost of digital printing nozzle ink, the processing fee of digital transfer printing is generally higher than the traditional printing processing fee. At present, the digital transfer printing processing fee in Shengze area is above 10 yuan/m, and the processing fee for digital direct-injection printing is about 18 yuan/m; while the processing fee for water printing is about 4 yuan/m.
Although the digital printing costs more than a dozen yuan per meter and the cost of water printing three or four yuan, the cost is higher, but its current profit can still exceed 5 yuan / meter, and the profits of traditional printing have already entered The age of the "corner" calculation. In the foreseeable future, digital printing will still earn several times more than traditional printing.
Product positioning: Personalized VS popular digital printing and traditional printing target customers or target products are generally targeted at different types, digital printing is aimed at high-profit and high value-added products, while traditional printing is aimed at more small profits but quick turnover. product.
Water printing must go through drafting, plate making, color matching, red pattern, net making, pulping, large sample processing, etc. before the official bulk shipment. The development requires high time cost and capital cost, if the flower pattern is simpler. The factory has a high degree of cooperation, generally requires a development period of 10-15 days, and once the large goods start to be produced, it is very difficult to change in the middle. Moreover, due to the limitations of the traditional printing, the designer must make appropriate compromises when designing the pattern. In some cases, the design concept and aesthetic concept are not fully and fully utilized, and are more suitable for popular products.
Digital printing does not have similar problems. In theory, it is possible to change the pattern at any time, adjust the production quantity at any time, and even make a fabric that only prints one piece of clothing. This is undoubtedly a huge advantage in today's personalizedization. Through personalized customization, we can create exclusive products in the world, and the stars who attend the grand event no longer have to worry about colliding with others.
Environmental impact: no waste material slurry VS large amount of dye waste
It can be seen that digital printing, as an emerging printing method, will meet the increasingly diverse needs of the market by virtue of its high efficiency, low proofing cost, good printing effect and low pollution. With the rapid development of textile printing and dyeing in China, China has become one of the countries in the global traditional printing industry, and digital printing started late in China, with less output and increasing demand, and there is huge room for development.
The annual growth rate of domestic printed fabrics is 55.6%. After the peak of 33%, it fell to single digits. In 2014, the growth rate was only 4.6%. Traditional printing is difficult to make new breakthroughs in demand and technology. On the contrary, digital printing has shown rapid growth in recent years, with a growth of 55.6% in 2011 compared to 2010.
In the production process of water printing, the process of plate making, net making and so on will produce waste of materials, and if the customer does not turn over the order after the production of large goods, the screen version can only become discarded garbage. On the other hand, water printing has a great demand for water resources. Flushing printing machine plates, guide rails, washing processes, etc. will lead to the use and pollution of a large amount of water resources. At the same time, there are waste liquid, waste slurry, etc. in the production process. The environment causes pollution, and in the process of printing water printing, problems such as inaccurate flowers and color flowers often occur, which will cause waste in various aspects such as fabrics and dyes.
The digital printing is the principle of inkjet printer in the printing process. It does not use toner, it will not produce waste liquid waste dye and waste color paste; and because of the high precision of digital printing machine, there is almost no accuracy in flower and color registration. The problem, no matter what type of pattern, how many kinds of color, all by direct printing method, in many ways to avoid waste and pollution. Therefore, digital printing is more suitable for processing fabrics with high environmental requirements.
However, domestic digital printing is still less than 4% in production compared with traditional printing, and it is far behind the development of Europe and the United States. According to the new Smithers Pira research report "Digital Printing 2017 Outlook":
Global digital printing production has grown at a rate of 23% per year from 2009 to 2012, and there is a trend of accelerated development in the future. In 2015, the total output of digital printing fabrics was about 2 to 3 billion square meters, of which Europe, which is developing rapidly, 2013 The output has accounted for 40% of the total global digital print production, while China only accounts for 6%.
Where is the blue ocean in the textile printing and dyeing industry?
As digital inkjet printing technology is a product of modern technology application integrating computer data processing, precision machinery and photoelectric information technology, which is gradually formed with the continuous development of computer technology, in digital printing technology, European countries, therefore China is still very lacking in digital printing technology.
At present, digital printing faces many difficulties in terms of production speed, ink cost, nozzle maintenance, etc., but in the long run, as long as the research and development efforts are intensified, these problems can be solved. For example, we have seen reports that the theoretical speed of digital inkjet printers newly developed by a domestic machinery company can reach 4,500 meters per hour. This speed has completely surpassed the speed of the rotary screen printing machine with a speed of 3,200 meters per hour. We can imagine that digital inkjet technology will develop rapidly with the trend of breaking the bamboo, digital printing will become the new blue ocean of textile printing and dyeing industry.
In recent years, the textile and garment industry as a whole is operating at a low level. Whether it is affected by the deterioration of the external economic environment or due to the adjustment of the internal industrial structure, it is difficult for us to see signs of industry recovery. In addition, domestic environmental protection pressure is increasing, and enterprises are facing Reduce production or even stop production, faced with many difficulties, many people in the industry can not help but worry about the prospects of the textile industry, but at least one segment of the textile industry has broad prospects for development, this is digital printing.
The US-winning company's 2014-2019 digital print forecast indicates that there are about $7.5 billion in textile digital printing markets worldwide, and home decoration and industrial applications are experiencing a strong annual growth rate of around 34% to 2019.
Due to the advantages of digital printing, some people may think of replacing traditional printing. In fact, through in-depth understanding of digital printing and comparison with traditional printing, we will find that although there is a overlapping business scope between the two, it is more complementary. Below, we will do some analysis from the aspects of profit, product positioning and environmental impact.
Profit: Yuan Dynasty VS angle calculation Considering the high cost of digital printing nozzle ink, the processing fee of digital transfer printing is generally higher than the traditional printing processing fee. At present, the digital transfer printing processing fee in Shengze area is above 10 yuan/m, and the processing fee for digital direct-injection printing is about 18 yuan/m; while the processing fee for water printing is about 4 yuan/m.
Although the digital printing costs more than a dozen yuan per meter and the cost of water printing three or four yuan, the cost is higher, but its current profit can still exceed 5 yuan / meter, and the profits of traditional printing have already entered The age of the "corner" calculation. In the foreseeable future, digital printing will still earn several times more than traditional printing.
Product positioning: Personalized VS popular digital printing and traditional printing target customers or target products are generally targeted at different types, digital printing is aimed at high-profit and high value-added products, while traditional printing is aimed at more small profits but quick turnover. product.
Water printing must go through drafting, plate making, color matching, red pattern, net making, pulping, large sample processing, etc. before the official bulk shipment. The development requires high time cost and capital cost, if the flower pattern is simpler. The factory has a high degree of cooperation, generally requires a development period of 10-15 days, and once the large goods start to be produced, it is very difficult to change in the middle. Moreover, due to the limitations of the traditional printing, the designer must make appropriate compromises when designing the pattern. In some cases, the design concept and aesthetic concept are not fully and fully utilized, and are more suitable for popular products.
Digital printing does not have similar problems. In theory, it is possible to change the pattern at any time, adjust the production quantity at any time, and even make a fabric that only prints one piece of clothing. This is undoubtedly a huge advantage in today's personalizedization. Through personalized customization, we can create exclusive products in the world, and the stars who attend the grand event no longer have to worry about colliding with others.
Environmental impact: no waste material slurry VS large amount of dye waste
Comparison of printing process
It can be seen that digital printing, as an emerging printing method, will meet the increasingly diverse needs of the market by virtue of its high efficiency, low proofing cost, good printing effect and low pollution. With the rapid development of textile printing and dyeing in China, China has become one of the countries in the global traditional printing industry, and digital printing started late in China, with less output and increasing demand, and there is huge room for development.
The annual growth rate of domestic printed fabrics is 55.6%. After the peak of 33%, it fell to single digits. In 2014, the growth rate was only 4.6%. Traditional printing is difficult to make new breakthroughs in demand and technology. On the contrary, digital printing has shown rapid growth in recent years, with a growth of 55.6% in 2011 compared to 2010.
In the production process of water printing, the process of plate making, net making and so on will produce waste of materials, and if the customer does not turn over the order after the production of large goods, the screen version can only become discarded garbage. On the other hand, water printing has a great demand for water resources. Flushing printing machine plates, guide rails, washing processes, etc. will lead to the use and pollution of a large amount of water resources. At the same time, there are waste liquid, waste slurry, etc. in the production process. The environment causes pollution, and in the process of printing water printing, problems such as inaccurate flowers and color flowers often occur, which will cause waste in various aspects such as fabrics and dyes.
The digital printing is the principle of inkjet printer in the printing process. It does not use toner, it will not produce waste liquid waste dye and waste color paste; and because of the high precision of digital printing machine, there is almost no accuracy in flower and color registration. The problem, no matter what type of pattern, how many kinds of color, all by direct printing method, in many ways to avoid waste and pollution. Therefore, digital printing is more suitable for processing fabrics with high environmental requirements.
Domestic printed fabric production from 2001 to 2014
Annual growth rate of domestic traditional printed fabrics from 2002 to 2014
However, domestic digital printing is still less than 4% in production compared with traditional printing, and it is far behind the development of Europe and the United States. According to the new Smithers Pira research report "Digital Printing 2017 Outlook":
Global digital printing production has grown at a rate of 23% per year from 2009 to 2012, and there is a trend of accelerated development in the future. In 2015, the total output of digital printing fabrics was about 2 to 3 billion square meters, of which Europe, which is developing rapidly, 2013 The output has accounted for 40% of the total global digital print production, while China only accounts for 6%.
Global digital print production distribution in 2015
Where is the blue ocean in the textile printing and dyeing industry?
As digital inkjet printing technology is a product of modern technology application integrating computer data processing, precision machinery and photoelectric information technology, which is gradually formed with the continuous development of computer technology, in digital printing technology, European countries, therefore China is still very lacking in digital printing technology.
At present, digital printing faces many difficulties in terms of production speed, ink cost, nozzle maintenance, etc., but in the long run, as long as the research and development efforts are intensified, these problems can be solved. For example, we have seen reports that the theoretical speed of digital inkjet printers newly developed by a domestic machinery company can reach 4,500 meters per hour. This speed has completely surpassed the speed of the rotary screen printing machine with a speed of 3,200 meters per hour. We can imagine that digital inkjet technology will develop rapidly with the trend of breaking the bamboo, digital printing will become the new blue ocean of textile printing and dyeing industry.
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