Study on the taste design of kitchen appliances
Fund Project:Project supported by the 2012 “Blue Project†training program of Jiangsu Province (2012-39); Yangzhou Industrial Vocational and Technical College 2012 Hospital-level Excellent Course Funding Project (2012-With the improvement of people's living standards, kitchen appliance design Gradually becoming intelligent, networked and green, the styling tends to be diversified, and the emotional factors become an important factor for consumers to purchase products. The product's erotic design is to make the product emotional, make people happy, and bring consumers A relaxed, pleasant, and humorous emotional experience, and contribute to the realization of personalized and differentiated design strategies for kitchen appliances, resulting in higher added value in product homogenization competition.
1 Design Elements of Kitchen Appliances Kitchen appliance design is organized around “people-product-environmentâ€, which mainly involves four aspects: human factor, aesthetic form factor, environmental element and technical element. 0. Human factor is based on the user group of kitchen appliances. The main elements of the aesthetic form include functional elements, structural elements, morphological elements, color elements, material elements, etc.; environmental elements are the kitchen environment and its extended environment; technical elements refer to the structure, materials, processes, surface treatments of the products.
2 The design of the kitchen appliance's taste design 2.1 User specificization The focus on the user group runs through the design of the kitchen appliance. However, different economic backgrounds, living habits, and family structure will have an impact on the user role of kitchen appliances, which in turn will affect the choice of kitchen appliances. For example, in a typical Chinese family of five, consumers of kitchen appliances may be young couples, while users are elderly couples. Young people are more susceptible to visual taste and consumption, while older people are more concerned about whether the use process is enjoyable. Therefore, the user targeted by the kitchen appliance design should be specific, and try to avoid a flexible user base.
2.2 Appearance of interesting expressions The main purpose of the design is through the form, color and material elements to realize the interesting design of kitchen appliances: (1) the bionics of the form. Through the abstract bionics of the external form of the living body to obtain interesting, friendly, humorous, humorous representation features, such as exaggerated, anthropomorphic cartoons, cute animal and plant modeling, or the selection of similar artifacts as imitation objects The fuzzy design is carried out to achieve the purpose of weakening the functional definition of kitchen appliances; (2) the open design of color. Boldly use bright colors to break through the traditional color design of kitchen appliances called white goods. As shown, the bright and vivid colors make the refrigerator look like a piece of puzzle, full of creativity and fun; (3) the clever mix of materials. The material itself has a certain emotional association H. In the erotic design, you can try materials that reflect warmth, safety and comfort, such as ceramics, wood, bamboo and so on. As shown, the kitchen nutrition companion is a concept appliance designed to help families enjoy healthy food and reduce food waste. The wood texture on the inner side of the ring not only fits the green design concept, but also weakens the industrial sense and indifference of the modern kitchen appliance design.
Table 1 kitchen appliance home appliance design analysis design strategy key features characteristics design method and concept user specific user specific person-oriented appearance interesting form affinity cute humor humor vivid interesting form bionic, imitation cartoon design cute design operation humanization Functional structure simplicity generalized entertainment function bionic structure bionic humanized design ease of use design intelligent design experience emotional culture atmosphere environment emotional memory interaction fuzzy dynamic comprehensive intelligent intellectual cultural design systematic design serial design complete set Design 2.3 Operation Humanization The humanization mainly involves functional elements and structural elements. The "humanization" here includes three meanings: (1) The function of kitchen appliances is simplified. Through the function bionic or structural bionics, the human-machine interface of the kitchen appliance is reasonable and easy to understand, and the operation is pleasant on the basis of convenient and simple practicality; (2) the gamification of the kitchen appliance operation. Entertaining operations using the clever structural design or technical application. As shown, the unique and colorful blender produces a rebounding force by throwing, causing the battery and rotating blades to run and complete the agitation, and using such a fun mixer makes people love it; (3) the role of kitchen appliances is anthropomorphic. Through the application of intelligent technology and bionic design, the designer shapes the kitchen appliances into the friends and family of the users, and makes the user's spiritual pleasure come from the mutual benefit and intimacy between people and things, instead of the one-way use of people and things. 1 section to create a relaxing and enjoyable dining environment. (3) Meet the new consumption experience through serialization and complete design. Through the unification of aesthetic form elements and technical elements to highlight the brand advantage, consumers will be provided with a more fashionable consumer experience and life experience.
In the 2D smart kitchen, the design strategies of kitchen appliances are diversified, and each has its own characteristics and characteristics. The design methods and concepts used are also different. See Table 1. 3 Design Cases for Rice-based Food in China Family, rice cookers are indispensable cooking utensils in the family, and are the most familiar kitchen appliances for consumers.
Therefore, choose the rice cooker for the fun design.
3.1 Target User Positioning The user group of the design is positioned as a single woman who has just entered the workplace, aged between 22 and 28. Through preliminary interviews and questionnaire surveys, in-depth research on the lifestyle of the group and related understandings and concepts of the kitchen and rice cooker, the following conclusions were drawn: the user group has great work pressure, the eating place is not fixed, and most of the time cannot be Family meals together make it difficult to enjoy the warmth and comfort of the family.
3.2 Modeling Semantic Design The thick and lovely penguin is used as a design prototype. The penguin's shape is applied to the rice cooker through abstract bionics, which makes the rice cooker more anthropomorphic. It not only provides the user with the function of cooking, but also has a '' The meaning of "going home" reflects the taste and the styling scheme is as shown.
Rice cooker design scheme 3.3 Functional design The function of rice cooker is selected according to the living habits and economic conditions of the user group, including cooking, porridge, soup and appointment. Through the detailed design, functional state visualization, the operation is convenient and accessible. For example, the tick design needs to be more precise and user-friendly; the current functional status is displayed by the LED light array; the reservation time function is displayed through the LCD screen; the operation interface is simple and clear and smarter. In addition, voice control and recognition functions are added to the design, and the rice cooker can interact with the operator's voice to let the user experience a more realistic family atmosphere.
3.4 Color design Select the color of grass green, light pink, duck egg yolk and other colors that women prefer, as a series of color schemes to meet the various needs of target users, reflecting the taste, as shown.
4 Conclusion Future products require more emotional factors to join. Interesting design focuses on people's emotional needs, focusing on how to "product interest"
And the birth of "human emotions", is committed to creating a lifestyle full of fun, behavior and environment. Introducing the erotic design into the kitchen appliances not only makes the non-living kitchen appliances more life-like, but also effectively increases the affinity between the kitchen appliances and the users, and becomes an organic medium that satisfies the emotional needs of the users. Focusing on the factors of human factors, aesthetic elements, environmental factors and technical elements, this paper puts forward the strategies of the design of kitchen appliances in terms of form design, functional operation and emotional experience, and gives design cases for designers in design practice. The correct use of erotic language provides ideas.
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