Sporting Goods Enterprise Innovation Ability Theory
2021-05-08 16:21:42
Sporting Goods Enterprise Innovation Capability Theory Date:2014-08-22 14:10
China's sporting goods companies rely on the comparative advantage of domestic labor resources and costs, seize the opportunity of economic globalization, and fully participate in the international division of labor in the world, and get rapid development. According to statistics, China already has more than 65% of the world's share of sporting goods production, and it has now become the world's largest producer of independent sporting goods. However, many sporting goods companies in China started from mimicking European and American companies. Most of them are OEMs. The scale of the company is small, the core competitiveness is not strong, and there is no private brand. There are fewer sports products with independent intellectual property rights and core technologies. Less competitive, these disadvantages make China's sporting goods company can only be a processing company, not a strong manufacturing enterprise of sports equipment. It can be said that the technology content is not high, imitation and other issues have become a bottleneck hindering the development of sporting goods enterprises in China. In fact, a good way to solve this problem is for sporting goods companies to make innovations. Innovation is the soul of the company's national development, and it is also the primary driving force for enterprise development. The ability to innovate directly determines the competitiveness of sporting goods companies. This article studies the cultivation of enterprise's innovation ability from the perspective of improving enterprise's innovation ability, explores the path of improving the competitiveness of sporting goods enterprise, and provides new ideas and methods for the health, coordination, and sustainable development of sporting goods companies, which has certain theoretical significance. Practical value. Corporate Innovation Capability Theories The research on the theory of corporate innovation capabilities began in the 1980s. After nearly 30 years of development, it draws on the nutrition of different disciplines. One of the salient features of its research is the universality of multi-perspectives and cross-cutting studies, and the application of innovative theory. One of the more active areas of research. The current research on corporate innovation capabilities involves a wide range of topics such as industrial economics, management, marketing, sociology, and science and technology. Richard (2006) pointed out that corporate innovation capability refers to the ability of a company to generate new ideas and convert them into new ones. The ability to market value, this ability is determined by many factors such as the internal management level of the company, resources and market competition, and requires high organization and coordination capabilities. From the definition of Richard, it can be seen that the enterprise's innovation ability mainly involves two aspects, one is organizational innovation, and the other is technological innovation capability.
China's sporting goods companies rely on the comparative advantage of domestic labor resources and costs, seize the opportunity of economic globalization, and fully participate in the international division of labor in the world, and get rapid development. According to statistics, China already has more than 65% of the world's share of sporting goods production, and it has now become the world's largest producer of independent sporting goods. However, many sporting goods companies in China started from mimicking European and American companies. Most of them are OEMs. The scale of the company is small, the core competitiveness is not strong, and there is no private brand. There are fewer sports products with independent intellectual property rights and core technologies. Less competitive, these disadvantages make China's sporting goods company can only be a processing company, not a strong manufacturing enterprise of sports equipment. It can be said that the technology content is not high, imitation and other issues have become a bottleneck hindering the development of sporting goods enterprises in China. In fact, a good way to solve this problem is for sporting goods companies to make innovations. Innovation is the soul of the company's national development, and it is also the primary driving force for enterprise development. The ability to innovate directly determines the competitiveness of sporting goods companies. This article studies the cultivation of enterprise's innovation ability from the perspective of improving enterprise's innovation ability, explores the path of improving the competitiveness of sporting goods enterprise, and provides new ideas and methods for the health, coordination, and sustainable development of sporting goods companies, which has certain theoretical significance. Practical value. Corporate Innovation Capability Theories The research on the theory of corporate innovation capabilities began in the 1980s. After nearly 30 years of development, it draws on the nutrition of different disciplines. One of the salient features of its research is the universality of multi-perspectives and cross-cutting studies, and the application of innovative theory. One of the more active areas of research. The current research on corporate innovation capabilities involves a wide range of topics such as industrial economics, management, marketing, sociology, and science and technology. Richard (2006) pointed out that corporate innovation capability refers to the ability of a company to generate new ideas and convert them into new ones. The ability to market value, this ability is determined by many factors such as the internal management level of the company, resources and market competition, and requires high organization and coordination capabilities. From the definition of Richard, it can be seen that the enterprise's innovation ability mainly involves two aspects, one is organizational innovation, and the other is technological innovation capability.
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